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“Influencers” are a new category of ad where you pay people to use your makeup or whatever on Instagram or YouTube. It’s hugely popular with consumers and modes
by earthboundkid 6y ago
“Influencers” are a new category of ad where you pay people to use your makeup or whatever on Instagram or YouTube. It’s hugely popular with consumers and modestly profitable for “influencers”, and it all works with zero targeting.
- rtkwe 6y agoIt's relatively small in terms of advertising dollars and a pretty different kind of advertising that relies a lot on the parasocial relationship they have with their audience. Random websites have much looser relationships with their audience.
- earthboundkid 6y agoRandom websites have loose relationships with readers now because the big algorithmic aggregators have driven small sites out of existence. Back before Reddit and Facebook, small sites were common and you were expected to return regularly to see what’s new.