4 ms·
Technically, if the user with adblocker doesn't even count as an impression, and the campaign pays per conversion, then the overall click-through-rate of the ad
by 0_gravitas 6y ago
Technically, if the user with adblocker doesn't even count as an impression, and the campaign pays per conversion, then the overall click-through-rate of the ad goes up, which means higher RPMs!