I believe the bigger problem is that macros are too powerful. This leads to that every project becomes its own DSL, which is not compatible with other projects.

I believe the bigger problem is that macros are too powerful. This leads to that every project becomes its own DSL, which is not compatible with other projects. So code sharing/ availability of tested libraries is low. This leads to low adoption rate. Of course if you want to build your own (mega-) fortress all by yourself, Lisp is the language to go to. Most people and stakeholder prefer not to.