>if Apple was not in the middle, the developer would have received $100. You are never going to get 100% because of payment processing, license management, and

>if Apple was not in the middle, the developer would have received $100. You are never going to get 100% because of payment processing, license management, and content hosting costs. If not Apple, then somebody else. You can have a payment processor and manage the licensing and hosting yourself. Or, you could use an all-in-one vendor, but you will still be paying 10-20%.