$2M ARR is such a small part of the story though. You really have to look at things like cost of acquisition, churn, gross profit, along with understanding the

$2M ARR is such a small part of the story though. You really have to look at things like cost of acquisition, churn, gross profit, along with understanding the market itself. Certain markets can be easy to create quick ARR either through enormous CAC spends and/or large amounts of churn, all of which means poor long term growth potential.