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It looks like TheMelt is down to 7 grilled cheese stores. https://www.themelt.com/locations https://www.themelt.com/locations
by ozten 6y ago
It looks like TheMelt is down to 7 grilled cheese stores.
https://www.themelt.com/locations https://www.themelt.com/locations
- johncoogan 6y agoTheMelt wasn't in Y Combinator, but it is an interesting story.
- ryanSrich 6y agoWhat's the story?
- marcins 6y agoI found this article: https://www.wired.com/story/how-the-trendiest-grilled-cheese-venture-got-burnt/ https://www.wired.com/story/how-the-trendiest-grilled-cheese...
- ozten 6y agoI'm sorry for linking the two. I have had this wrong idea stuck in my head since 2011. I should have validated that fact.
- traek 6y agoDid they go through YC? I can't find anything online about that, but I had no clue they raised $10M from Sequoia. Surprising.
- phendrenad2 6y agoAh yes The Melt Index. You can track silicon valley startup activity by how many tech workers are grabbing a quick grilled cheese sandwich while their code compiles.
- bsder 6y agoTo be fair, Covid is a nuclear bomb dropped on the entire restaurant sector. However: 1) Putting a grilled cheese sandwich restaurant in ferociously expensive real estate known for upscale, health-conscious consumers can't be smart (Irvine Spectrum Center?--LOL) 2) The food just wasn't that good. Sorry. They deserve to go out of business.
- Natsu 6y agoWhy do they need 7 locations? They should downsize to one location with an army of toaster-drones. Just make some specially-designed plates with a QR code target printed on them and the drones won't even need to land, they can just drop the food right on your plate after toasting the sandwich into a more aerodynamic shape...