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Does it really matter if they are fraudulent? Most advertisers measure (and are willing to pay for) conversions, not clicks. So even if there are lots of fake c
by commonturtle 6y ago
Does it really matter if they are fraudulent? Most advertisers measure (and are willing to pay for) conversions, not clicks. So even if there are lots of fake clicks, the number of purchases wouldn't change.
If advertisers have to pay for more than their conversion rates justify they will stop advertising on reddit which forces reddit to solve the fake clicks problem.