2 ms·
The accounting term for this is "breakage". http://en.wikipedia.org/wiki/Breakage http://en.wikipedia.org/wiki/Breakage Any business that runs a coupon campai
by fookyong 16y ago
The accounting term for this is "breakage".
http://en.wikipedia.org/wiki/Breakage http://en.wikipedia.org/wiki/Breakage
Any business that runs a coupon campaign will usually account for breakage. It's factored into the numbers of whether a campaign is executable or not.
The percentage will vary for every business / every campaign even for the same business.
- roel_v 16y ago"The percentage will vary for every business / every campaign even for the same business." Obviously, but for the same business, controlling for external factors (season, ...) and with sufficiently large sample sizes of customers, there must be an indicative spread?