Does this actually matter? If you are doing online advertising, you should be able to attribute a particular visit to a specific ad campaign, so you can calcula

Does this actually matter? If you are doing online advertising, you should be able to attribute a particular visit to a specific ad campaign, so you can calculate your conversion rate. If Reddit has lots of bots, it just means your conversion rate for those ads will be lower, and you can adjust your spending accordingly. There are a lot of things that can significantly affect clicks other than fraudulent clicks (popups people click on by accident, small "close" buttons, mobile vs desktop, etc.), so I think evaluating your success based on just clicks is going to be pretty useless regardless. I'm not in advertising though so I have no idea.