"However, networks like Google get thousands of ads that run for only a handful of impressions." Yes, that is the promise of these networks - that there are ex

"However, networks like Google get thousands of ads that run for only a handful of impressions." Yes, that is the promise of these networks - that there are exactly 8 people searching for this search string every day and I could show just those people this very targeted ad. I wish this were the case, but unless something has changed in the last few years, it is not. You see, google scores your ad on a "quality" metric and if your ad only rates a handful of clicks it will be disabled and can only be reenabled by paying a very onerous (20x, even 50x) premium. Even if the search terms are esoteric and not targeted by anyone other advertisers, google would rather show nothing than show your ad. So I am afraid this dream of a niche product showing a highly targeted ad to a handful of searchers each day is actively thwarted by google. Frankly it's no longer an issue for us - the venn diagram of "people smart enough to use rsync.net" and "people not using an adblocker" contains zero people.