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The problem with any model where ad performance is based on how much cash you can throw down is that scams are much more profitable typically than legitimate se
by sam0x17 6y ago
The problem with any model where ad performance is based on how much cash you can throw down is that scams are much more profitable typically than legitimate services. A scam page can afford $5/click if it's scamming 1% of its clicks for $5000. Bidding on clicks is just a race to the bottom in terms of quality.
We should instead be using user metrics to evaluate and punish ads that lead to pages users regret navigating to.
- abakker 6y agoBut, then we'd need to track users even more deeply, right?
- michaelt 6y agoThe solution to that is right at the start of this thread: > "Never allow dynamic ad content! Ads should be individually approved by publishers and not subject to change after approval."
- throwaway2048 6y agoThat does not prevent scams
- earthboundkid 6y agoTraditionally, publishers didn’t mind publishing ads for scams like sea monkeys or x-ray specs, but they found it embarrassing and put them in the back of the book in small print. The bizarre part of the internet is that the scams go on the homepages of sites.
- sam0x17 6y agoIn that case it's just in the hands of individual publishers, so results will vary. Plus publishers will make more money if they _don't_ do the right thing and police out the bad ads (at least in the short term).