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if you have 3 campaigns with 3 ad networks or ad platforms, how do you measure the ROI of the campaigns without tracking? How do you know if Facebook or pinter
by jpadkins 6y ago
if you have 3 campaigns with 3 ad networks or ad platforms, how do you measure the ROI of the campaigns without tracking?
How do you know if Facebook or pinterest is better ROI for your marketing budget?
- Nextgrid 6y agoYou can do first-party tracking where every ad would link to your website with a different query parameter (https://example.com?campaign_id=XYZ https://example.com?campaign_id=XYZ). You then just count the number of purchases from each campaign, compare that with the amount you spent on that campaign and there's your ROI.
- jpadkins 6y agoSorry, I misunderstood your post then. So you are in favor of tracking... The OP question was about banning all tracking.