Most of the ads in general, like in TVs or newspapers, are there to let you know about the product and the brand. You are not expected to buy immediately after

Most of the ads in general, like in TVs or newspapers, are there to let you know about the product and the brand. You are not expected to buy immediately after seeing the ad. However, you will more likely prefer a brand or product you already know about when you buy something you are not familiar with.