My non technical friends and family do not like targets ads. Anytime they see specific ads for a store the just visited (online or brick-and-mortar) they think

My non technical friends and family do not like targets ads. Anytime they see specific ads for a store the just visited (online or brick-and-mortar) they think the microphones are on and being used. There’s a difference of an ad for a generic pet product you may like vs an ad for the exact product you viewed on another site. They do not understand how two completely different sites share their information. They do not like when they do a google search for an illness, view a webmd page, and then see ads for their illness on the phone apps. During my time at Apple one of the big things they impressed on new hires is that there are things we can do with technology, that may even be beneficial to the user, but will be perceived as creepy. For instance, Starbucks could use facial recognition to greet you by your name at a location you’ve never been to. They could have already started your drink with a high probability it is what you order based on time and weather. But these things are “creepy” to much of the population and should be avoided. Ad networks do not care because their customer is not the end-user.