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There's a lot of reasons they're not done that way on the internet, for starters it's reverting back to requiring people in the loop for ad sales which is expen
by rtkwe 6y ago
There's a lot of reasons they're not done that way on the internet, for starters it's reverting back to requiring people in the loop for ad sales which is expensive on both sides of the equation. Add to that that the 'personalized' ads are, if the targeting is functioning properly, worth more to the buyer [0] than simple placement ads and you can see why automatic targeted ads dominate the space, human approved/sold, non-personalized ads are both worth less on a per impression basis and more expensive for the buyer and seller to use.
[0] For example a make-up company really doesn't really care about putting an ad in front of me a man who doesn't wear make-up.
- earthboundkid 6y ago“Influencers” are a new category of ad where you pay people to use your makeup or whatever on Instagram or YouTube. It’s hugely popular with consumers and modestly profitable for “influencers”, and it all works with zero targeting.
- rtkwe 6y agoIt's relatively small in terms of advertising dollars and a pretty different kind of advertising that relies a lot on the parasocial relationship they have with their audience. Random websites have much looser relationships with their audience.
- earthboundkid 6y agoRandom websites have loose relationships with readers now because the big algorithmic aggregators have driven small sites out of existence. Back before Reddit and Facebook, small sites were common and you were expected to return regularly to see what’s new.