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I think the average (non-technical) person would agree. I know a lot of very non-technical people, some of who dislike facebook in general, talk about how good

by cj 6y ago

I think the average (non-technical) person would agree. I know a lot of very non-technical people, some of who dislike facebook in general, talk about how good facebook is at showing them ads that actually get them to discover and buy new products. The people I've heard this sentiment from don't feel like they were manipulated into buying something that ultimately didn't meet expectations. I commonly hear things like "I can't believe how good the Facebook ads are. I only see ads for really nice Blouses in colors and sizes that I like. I've bought nice things via Facebook ads". Granted, it's usually followed up by "I can't believe Facebook is able to be that good at showing me the right ads" ... but people I've talked to seem to feel neutral about the creepiness of it, I'm guessing because the upside is they get to discover and buy cool new things that they otherwise wouldn't have known about. (Personally I don't like ad targeting on the basis of companies abusing / selling / harvesting data about me... but for the average person I think seeing well targeted ads is positive UX compared with showing non-targeted ads)

thrwn_frthr_awy 6y ago
My non technical friends and family do not like targets ads. Anytime they see specific ads for a store the just visited (online or brick-and-mortar) they think the microphones are on and being used. There’s a difference of an ad for a generic pet product you may like vs an ad for the exact product you viewed on another site. They do not understand how two completely different sites share their information. They do not like when they do a google search for an illness, view a webmd page, and then see ads for their illness on the phone apps. During my time at Apple one of the big things they impressed on new hires is that there are things we can do with technology, that may even be beneficial to the user, but will be perceived as creepy. For instance, Starbucks could use facial recognition to greet you by your name at a location you’ve never been to. They could have already started your drink with a high probability it is what you order based on time and weather. But these things are “creepy” to much of the population and should be avoided. Ad networks do not care because their customer is not the end-user.

by cj 6y ago

thrwn_frthr_awy 6y ago

My non technical friends and family do not like targets ads. Anytime they see specific ads for a store the just visited (online or brick-and-mortar) they think the microphones are on and being used. There’s a difference of an ad for a generic pet product you may like vs an ad for the exact product you viewed on another site. They do not understand how two completely different sites share their information. They do not like when they do a google search for an illness, view a webmd page, and then see ads for their illness on the phone apps. During my time at Apple one of the big things they impressed on new hires is that there are things we can do with technology, that may even be beneficial to the user, but will be perceived as creepy. For instance, Starbucks could use facial recognition to greet you by your name at a location you’ve never been to. They could have already started your drink with a high probability it is what you order based on time and weather. But these things are “creepy” to much of the population and should be avoided. Ad networks do not care because their customer is not the end-user.