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Spotify will be inserting targeted ads into their podcast streams, if they haven't started already. Something to keep in mind for anyone who was thinking of lis

Spotify will be inserting targeted ads into their podcast streams, if they haven't started already. Something to keep in mind for anyone who was thinking of listening to podcasts on Spotify. I think Stitcher does this as well.

nitrogen 6y ago
Even if you pay for premium?
lukeramsden 6y ago
Are you saying they're going to do this to paid users too, or just free users?
- wlesieutre 6y ago
  Not positive, but since they don't say for free users only I'm assuming it's everybody. Mainly for their own exclusive "podcasts" but available for other networks to use also. I get the impression these take the place of the traditional "host reads a sponsor message" time slot. https://www.theverge.com/2020/1/8/21056336/spotify-streaming-ad-insertion-technology-ces-launch https://www.theverge.com/2020/1/8/21056336/spotify-streaming... > Spotify Podcast Ads offer the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing Yeah, that's what I like about online targeted advertising. The transparency.
HelloFellowDevs 6y ago
Yup! Dynamic Ad Insertion is gaining a bit of momentum nowadays. It's terrible if you're trying to keep note of a timestamp. An ad that was served to you one day that was 30sec can be served to you next weekend for 45sec, which would shift a lot of audio. [0] https://castos.com/dynamic-ad-insertion-for-podcasts/ https://castos.com/dynamic-ad-insertion-for-podcasts/ [1] https://adbarker.com/ https://adbarker.com/
dcolkitt 6y ago
One product idea (that I'm freely giving away here because it's a little too evil for me) is to use neural style transfer to seamlessly and automatically inject corporate-themed jingles seamlessly into the middle of popular music tracks. Say someone's listening to WAP on the free version of Spotify, Their ad tracking indicates that they've had recent searches for life insurance. The algorithm would then inject a Cardi B sounding rap lyric about how bomb Northwest Mutual's whole life product line is.

nitrogen 6y ago

Even if you pay for premium?

lukeramsden 6y ago

Are you saying they're going to do this to paid users too, or just free users?

wlesieutre 6y ago
Not positive, but since they don't say for free users only I'm assuming it's everybody. Mainly for their own exclusive "podcasts" but available for other networks to use also. I get the impression these take the place of the traditional "host reads a sponsor message" time slot. https://www.theverge.com/2020/1/8/21056336/spotify-streaming-ad-insertion-technology-ces-launch https://www.theverge.com/2020/1/8/21056336/spotify-streaming... > Spotify Podcast Ads offer the intimacy and quality of traditional podcast ads with the precision and transparency of modern-day digital marketing Yeah, that's what I like about online targeted advertising. The transparency.

HelloFellowDevs 6y ago

Yup! Dynamic Ad Insertion is gaining a bit of momentum nowadays. It's terrible if you're trying to keep note of a timestamp. An ad that was served to you one day that was 30sec can be served to you next weekend for 45sec, which would shift a lot of audio. [0] https://castos.com/dynamic-ad-insertion-for-podcasts/ https://castos.com/dynamic-ad-insertion-for-podcasts/ [1] https://adbarker.com/ https://adbarker.com/

dcolkitt 6y ago

One product idea (that I'm freely giving away here because it's a little too evil for me) is to use neural style transfer to seamlessly and automatically inject corporate-themed jingles seamlessly into the middle of popular music tracks. Say someone's listening to WAP on the free version of Spotify, Their ad tracking indicates that they've had recent searches for life insurance. The algorithm would then inject a Cardi B sounding rap lyric about how bomb Northwest Mutual's whole life product line is.