This is the model behind Ignighter. Apparently they've had a lot more success in India than the United States. The New York Times ran an article about them ba

This is the model behind Ignighter. Apparently they've had a lot more success in India than the United States. The New York Times ran an article about them back in February: http://www.nytimes.com/2011/02/20/business/20ignite.html?_r=1&pagewanted=all http://www.nytimes.com/2011/02/20/business/20ignite.html?_r=...