As much as I hate to admit it, the name can be as important as the product. You need something that is easy to remember so word can spread on it's own. Realize

As much as I hate to admit it, the name can be as important as the product. You need something that is easy to remember so word can spread on it's own. Realize that if you have a good name, some people will try to type the name .com no matter what you do. However, very few people type domains into their browser anymore so I would pick a better name .co or .me than a bad name .com.