online dating seems pretty ripe for disruption, but FB integration is not the way to do it. for better or worse, there is still some social stigma attached to

online dating seems pretty ripe for disruption, but FB integration is not the way to do it. for better or worse, there is still some social stigma attached to finding people to date online. the crowd who decides that's not enough to stop them is on match and okc. the new-comers that the article wants won't come, at least in part, due to that social stigma. grubwith.us is the right answer here: make dating not about dating, but only one instance of what the product does: help people find other people to hang out with in a cool, non-committal way. i'm sure there are other concepts similar to grubwith.us worth exploring.