Eye protection for dogs is one of those product areas that could do with more marketing. I have never seen a dog wearing eye protection in the UK ever. Yet the

Eye protection for dogs is one of those product areas that could do with more marketing. I have never seen a dog wearing eye protection in the UK ever. Yet the reasons for eye protection make a lot of sense if you believe the marketing claims. The market could be manipulated with advertising so that it is perceived to be grossly irresponsible to let your dog off the lead without eye protection. Random strangers could tut-tut as they see your dog bereft of eye protection. Think bicycle helmets all over again where everyone who doesn't ride thinks they know best and demand to be listened to as they have the moral high ground. So if you are in this climate of mandatory dog eyewear then you might as well have AR dog goggles. You could text your dog when it is food time - not that he or she wouldn't know anyway. With geofencing you could have your dog's goggles flash up no entry signs when they get too close to the road. Of course the goggles could be cheaper than their Oculus Rift equivalents as dogs only 'need' mono. I look forward to the world where all dogs are wearing cool shades.