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IMHO, this is what I would wish for either Groupon or LivingSocial to do. Instead of just throwing it back on to the business once the groupons are sold, be inv
by Cherian_Abraham 16y ago
IMHO, this is what I would wish for either Groupon or LivingSocial to do. Instead of just throwing it back on to the business once the groupons are sold, be involved beyond that point. Infact, know which customers fit in to that top 5% who actually consistently spend beyond the value of the groupon. Those are the customers that you would want to refer to your clients. If there was a feedback loop back from the businesses back to Groupon or Living Social, then they could curate this list of customers and either start targeting them with better deals or charge more for businesses to get access to those customers. This way, Groupon/LivingSocial has a list of customers that are highly desirable for local businesses to reach, and businesses have a steady roster of customers who dont stiff them on these deals.
I am sure this can be done. Just not sure whether either of these two know how to do it.
- awakeasleep 16y agoActually, I think Groupon does this. I don't know what they do with the information, but along with the "flag as bad customer" they have an option for merchants to mark good customers, too.
- acangiano 16y agoThis is a very good idea, but let's push it further. Groupon could let people collect points and badges for their continued patronage at stores that were featured by Groupon. These badges would identify the best customers, and Groupon could offer them rewards. People may feel even more motivated to continue shopping at such stores, and Groupon will know who the loyal customers are. Groupon could literally become an Air Mile card of sort.