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What I've never heard is the redemption rate on those coupons. Do 100% of the buyers use them before the expiration date? Or do those count as super-awesome c
by GregBuchholz 16y ago
What I've never heard is the redemption rate on those coupons. Do 100% of the buyers use them before the expiration date? Or do those count as super-awesome customers who gave up money and got nothing in return?
- deleted 16y ago[deleted]
- kariatx 16y agoI've done some research on this since Groupon doesn't release the redemption statistics. 20-30% breakage (non-redemption) seems to be the estimate, but some people go as low as 10% and as high as 40% in their estimates.
- joeguilmette 16y agoOurs was a good 30%
- Gaussian 16y agoThe number quoted by Groupon to vendors is 15%.