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Longish article, summary: - Restaurateur tests both Groupon / Living social - Groupon only phone solicitations, unresolved issues after a month vs. LivingSoci
by aresant 16y ago
Longish article, summary:
- Restaurateur tests both Groupon / Living social
- Groupon only phone solicitations, unresolved issues after a month vs. LivingSocial took time for in-person rep visit, excellent merchant service.
- Groupon at 50/50 split, LivingSocial 60/40 in merchant favor
- LivingSocial charges no CC fees, Groupon charges 2.5%
- Non-scientific "LivingSocial customers [have] a little more IQ it seems [than Groupon]."
- Merchant concludes LivingSocial taking more of a Zappos approach to stand out, and is succeeding.
- rudiger 16y agoIt's worth reading, in my opinion.
- asr 16y agoThanks, this summary is a useful recap. I think a lot of this article is colored by the author's positive experience with his LivingSocial rep and negative experience with his Groupon rep, which may be just the reps he was working with. And, reading between the lines, it sounds like his impression of Groupon customers was created largely by one problem customer (could be a couple, but not many). Of course this tells you something, but to use an overused phrase it's "just one datapoint." It is, though, an interesting datapoint... I'm curious if this is truly a general trend.
- lawnchair_larry 16y agoYou missed the part about the Groupon rep encouraging fraudulent Yelp reviews, which I feel is an important point.
- deleted 16y ago[deleted]
- pbreit 16y agoShortish article summary: no information about which performs better.