Yeah this is a PR disaster. The choice of title and language used by Yelp is really poor. Why didn't they just say: "We're going to lock reviews for x days wh

Yeah this is a PR disaster. The choice of title and language used by Yelp is really poor. Why didn't they just say: "We're going to lock reviews for x days when a business receives news or social media attention to prevent reviews from non-customers." Twitter is full of people saying they've deleted the app, etc.