What I find really interesting is the implication that such outage could have on Amazons business model. Specifically, what I would like to see is transparent c

What I find really interesting is the implication that such outage could have on Amazons business model. Specifically, what I would like to see is transparent complete application duplication to other regions & availability zones for certain customer configurations of particular sizes etc. The application would be transparently mirrored to another region and if an even such as this occurs, the mirror would be spun up. The Customer would choose the frequency of snapshot desired, and would pay for that. Certain sites, with less dynamic content, would be mirrored and continue to operate as normal with minimal impact or cost. Other sites, where the content creations is fairly real-time from its users, would pose more complex and costly mirroring situations (ala reddit). But the option should be there. Also, remember to think of the evolution of amazons services say, 24 months from now, where this type of offering will likely become more a reality. As too many others have noted, it is best to not be 100% reliant on amazon for your entire services - but at this point in time its a little hard to spread the load between competing offerings to AWS/EC2 etc.