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There is no such thing as a free lunch. Foregoing of Groupon ad revenue is no different than buying the ads. Of course, google can put an ad on the homepage.
by jcampbell1 16y ago
There is no such thing as a free lunch. Foregoing of Groupon ad revenue is no different than buying the ads.
Of course, google can put an ad on the homepage. Since they don't sell that inventory, it is about as close to a free lunch as you can get.
- rishi 16y agoNot really sure I agree with you here. #1 They can look at all the Groupon numbers in their adwords account and figure out which ads work and place ads for only those keywords #2 They can place their ad above Groupons and still collect that revenue (so no revenue loss there)
- jcampbell1 16y agoI agree that they could have a strategic bidding advantage by looking at the details of other advertisers' campaigns. I disagree with #2. If Google puts their ad above groupon's ad, and they get the click instead of groupon, then they forego the revenue. If they out bid for display ads, then they also forego the revenue.