> Firstly, people should have a right to know which entity is authoring these ideas, so that they can be held accountable and any past reputation and potential

> Firstly, people should have a right to know which entity is authoring these ideas, so that they can be held accountable and any past reputation and potential biases taken into account. Just as importantly, the public should know which ideas are being selectively broadcast by each campaign, as it is more than possible that a campaign presents mutually contradictory arguments to non-overlapping groups of people, which again should factor into the credibility of the campaign. I agree with all of this, and it all exists in Facebook today. Political ads on Facebook prominently display who paid for the ad, and there's a centralized ad registry containing all active ads by campaign.