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Google won't be able to break into the market. They are late to the game. Has anyone heard anything about Facebook Offers? Google is good at three things: acqui

by aginn 15y ago

Google won't be able to break into the market. They are late to the game. Has anyone heard anything about Facebook Offers? Google is good at three things: acquiring startups, email, and search. It is like Google has ADD.

pchristensen 15y ago
I don't think Google will do very well with offers, but not because of any problem on their part. It's an insanely competitive business and if you're not at your best, you won't win. Something tells me that the very best people at Google are working on search, adwords, and adsense, and the very best people at Facebook are working on social networks, because that's their core business.
jcampbell1 15y ago
Breaking into this market just requires plastering the internet with display ads, a TV ad or two, and a few deals that are too good to be true (think $20 amazon gift card for $10). It doesn't take a rocket scientist to get people to signup for email coupons. It takes cash to buy the ads, and with $36B, google has no shortage of that.
- rishi 15y ago
  Also - Groupon spends a ton of cash on Adwords to acquire subscribers. Google can easily just "out bid" those with their own ads for free.
  - drivebyacct2 15y ago
    Is Google known to use AdWords in this manner?
    - deleted 15y ago
      [deleted]
    - jcampbell1 15y ago
      No, the Offers team will have a marketing budget and bid through adwords just like everyone else. Google has promoted their own products on their own sites outside the ad system in the past, but they got a bunch of greif for it. There is a Chrome ad on the homepage today that targets old IE browsers, but that is the only exception I am aware of.
  - jcampbell1 15y ago
    There is no such thing as a free lunch. Foregoing of Groupon ad revenue is no different than buying the ads. Of course, google can put an ad on the homepage. Since they don't sell that inventory, it is about as close to a free lunch as you can get.
    - rishi 15y ago
      Not really sure I agree with you here. #1 They can look at all the Groupon numbers in their adwords account and figure out which ads work and place ads for only those keywords #2 They can place their ad above Groupons and still collect that revenue (so no revenue loss there)
      - jcampbell1 15y ago
        I agree that they could have a strategic bidding advantage by looking at the details of other advertisers' campaigns. I disagree with #2. If Google puts their ad above groupon's ad, and they get the click instead of groupon, then they forego the revenue. If they out bid for display ads, then they also forego the revenue.
  - aginn 15y ago
    It seems that Pandora and other Ad engines are obsessed with Groupon-like advertisements. I am concerned about Ad revenue all over the web if Groupon and Living Social goes under. I hardly think that this type of advertising is healthy in the long-run. Then again, I do not think Group is concerned about the long-run

by aginn 15y ago

pchristensen 15y ago

I don't think Google will do very well with offers, but not because of any problem on their part. It's an insanely competitive business and if you're not at your best, you won't win. Something tells me that the very best people at Google are working on search, adwords, and adsense, and the very best people at Facebook are working on social networks, because that's their core business.

jcampbell1 15y ago

Breaking into this market just requires plastering the internet with display ads, a TV ad or two, and a few deals that are too good to be true (think $20 amazon gift card for $10). It doesn't take a rocket scientist to get people to signup for email coupons. It takes cash to buy the ads, and with $36B, google has no shortage of that.

rishi 15y ago
Also - Groupon spends a ton of cash on Adwords to acquire subscribers. Google can easily just "out bid" those with their own ads for free.
- drivebyacct2 15y ago
  Is Google known to use AdWords in this manner?
  - deleted 15y ago
    [deleted]
  - jcampbell1 15y ago
    No, the Offers team will have a marketing budget and bid through adwords just like everyone else. Google has promoted their own products on their own sites outside the ad system in the past, but they got a bunch of greif for it. There is a Chrome ad on the homepage today that targets old IE browsers, but that is the only exception I am aware of.
- jcampbell1 15y ago
  There is no such thing as a free lunch. Foregoing of Groupon ad revenue is no different than buying the ads. Of course, google can put an ad on the homepage. Since they don't sell that inventory, it is about as close to a free lunch as you can get.
  - rishi 15y ago
    Not really sure I agree with you here. #1 They can look at all the Groupon numbers in their adwords account and figure out which ads work and place ads for only those keywords #2 They can place their ad above Groupons and still collect that revenue (so no revenue loss there)
    - jcampbell1 15y ago
      I agree that they could have a strategic bidding advantage by looking at the details of other advertisers' campaigns. I disagree with #2. If Google puts their ad above groupon's ad, and they get the click instead of groupon, then they forego the revenue. If they out bid for display ads, then they also forego the revenue.
- aginn 15y ago
  It seems that Pandora and other Ad engines are obsessed with Groupon-like advertisements. I am concerned about Ad revenue all over the web if Groupon and Living Social goes under. I hardly think that this type of advertising is healthy in the long-run. Then again, I do not think Group is concerned about the long-run