4 ms·
All the people saying this will "kill" Groupon in some way are missing the fact that couponing is very far from a zero sum game. Customers are not brand loyal
by ry0ohki 16y ago
All the people saying this will "kill" Groupon in some way are missing the fact that couponing is very far from a zero sum game. Customers are not brand loyal to coupon sites, as it's essentially free money, if Google Offers took off, then people would use BOTH Groupon and Google Offers. The only thing all these couponing sites will kill is the margins that restaurants have.
(Also, did anyone else think the subject meant what would Google offer salary-wise to not leave for Facebook? ;))
- ChuckMcM 16y agoI too thought it would be a parody site of enter your salary and then some Javascript would add 25% to it and add a 4x of it as a 'retention' bonus package of shares. :-) But I also had to upvote this "its not a zero sum game" aspect of this comment. Just like two 7-11's diagonally across from each other at a busy intersection can (or a circle-K across from a 7-11 etc) can make money there is a huge amount of squish around what constitutes a 'saturated' coupon market. Google could win just by virtue of the fact that they integrate better with their own properties. That is why I felt Groupon turning down their $6B bid was not particularly wise. We'll see of course, its clear this process is going to complete the full cycle.