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"So if you have to choose between viral effects and network effects, choose network effects." Can anyone give an example of choosing between the two? Viral ef
by cracker_jacks 6y ago
"So if you have to choose between viral effects and network effects, choose network effects."
Can anyone give an example of choosing between the two?
Viral effects and network effects seem like complementary things.
- mc32 6y agoI think something viral is something transient and isn’t “repeatable”. Network effects allow things to be repeatable and is leverageable. Viral effects aren’t so leverageable. Viral effects do rely on network effect though.
- Pet_Ant 6y agoThat doesn't answer the GP's question about choosing between the two. All I can imagine is what kind of marketing efforts you fund. Do you try to pay partners to integrate or do you go for a viral ad with a celebrity.
- mc32 6y agoI don’t think you can choose. From the way I see it, virality is an emergent phenomenon. You cannot “make” it viral. Virality happens—except with artificial virality via ‘bots. So to get back to the question I don’t think one can choose natural (uncoördinated) virality. A celebrity takes advantage of their graph on a network but it does not ensure virality at all. Virality is a property assigned by the ephemeral viewership as that item strikes a harmony with the mood of the network members —which isn’t predictable. Obviously if something natural catches on, you’ll have copycats trying to replicate the effect to ride the wave of the original. For that to work you have to weave your message to fit into the phenomenon without seeming too artificial.
- 082349872349872 6y agoWith normal probability theory, one can calculate that for neutral-fitness (R=1) potential viral things, the chances that a particular one will spread are small — but those few that do spread significantly hit (in order to maintain that average R=1) an arbitrarily large proportion of the population. Related: https://news.ycombinator.com/item?id=24719843 https://news.ycombinator.com/item?id=24719843
- cblconfederate 6y agoA medium post vs a tweet?
- falcor84 6y agoAren't both just viral?
- cblconfederate 6y agoThe virality of medium does not translate to followers (network), as it does in twitter
- ksec 6y agoI think it should be Newsletter Vs a tweet.
- cblconfederate 6y agonewsletter requires a mailing list which is a network.
- furyofantares 6y agoLogically complementary, but you've always gotta choose which good ideas to build and focus on and which ones not to.