The biggest driver of behaviour change is increasing the price. Cigarettes are considerably more expensive (even when adjusting for inflation) than they used t

The biggest driver of behaviour change is increasing the price. Cigarettes are considerably more expensive (even when adjusting for inflation) than they used to be. https://247wallst.com/special-report/2019/06/19/price-of-a-pack-of-cigarettes-through-the-decades/2/ https://247wallst.com/special-report/2019/06/19/price-of-a-p... Other things (bans on ads, bans on smoking in venues, health information) do help, but they're a smaller part of the picture.