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Because the makers of websites are web devs and not copywriters. I’m a copywriter that specializes in SaaS tools, and it’s literally always the case. The foun
by zallman 6y ago
Because the makers of websites are web devs and not copywriters.
I’m a copywriter that specializes in SaaS tools, and it’s literally always the case.
The founders are brilliant nerds but haven’t a cooking clue about the first thing when it comes to marketing, product positioning or delivery of their value proposition.
- diehunde 6y agoBig startups such as New Relic have editors that review everything that goes online. For small startups that are just starting sure.
- fiftyacorn 6y agoThis is the main reason, and the site's aren't pulling enough money to get copy writers