I was with you in not understanding what they do, however, it seems there are a lot of people who do [0]. As far as I've understood, it's a game with a game bu

I was with you in not understanding what they do, however, it seems there are a lot of people who do [0]. As far as I've understood, it's a game with a game builder inside that allows users to create their own games, that can then be shared. This viral loop, especially among the main demographic of tweens, has propelled it pretty strongly. Like Tik Tok, the concept is abstract, but the execution and usage seem off the charts regardless. [0] https://www.gamesindustry.biz/articles/2020-06-29-roblox-player-spending-passes-usd1-5bn-on-mobile https://www.gamesindustry.biz/articles/2020-06-29-roblox-pla...