It doesn't seem that reduction in coffee consumption had anything to do with education, but with increased availability and marketing of carbonated sugared drin

It doesn't seem that reduction in coffee consumption had anything to do with education, but with increased availability and marketing of carbonated sugared drinks. Also, in recent years total coffee consumption started to increase again, driven by hip coffee shops. It's hard to win against billions in marketing. https://www.ers.usda.gov/amber-waves/2007/june/coffee-consumption-over-the-last-century/ https://www.ers.usda.gov/amber-waves/2007/june/coffee-consum... https://qz.com/quartzy/1287862/american-coffee-consumption-is-on-the-rise-and-disposable-cups-and-straws-with-it/ https://qz.com/quartzy/1287862/american-coffee-consumption-i...