Getting Nespresso into Michelin-starred restaurants is one of the most masterful pieces of product marketing ever, and I would love to know how they achieved it

Getting Nespresso into Michelin-starred restaurants is one of the most masterful pieces of product marketing ever, and I would love to know how they achieved it. Nobody who ever tasted really good coffee would think Nespresso compares... But many chefs have never tasted really good coffee. (I guess that does sound like the "no true Scotsman" fallacy though ;))