I think the idea is that you can achieve the diversity goal while still hiring the most qualified people by broadening the recruiting pool. This way you're not

I think the idea is that you can achieve the diversity goal while still hiring the most qualified people by broadening the recruiting pool. This way you're not discriminating based on race because you are still hiring the most qualified people. To do this, you might increase recruiting at other colleges that didn't have recruiting before (especially if those colleges have different demographics than the colleges you already recruit from), or similar measures.