3 ms·
The challenge for all of the platforms to exit "political advertising" is the same as exiting "selling likes/follows", if they don't do it directly then 3rd par
by bretpiatt 6y ago
The challenge for all of the platforms to exit "political advertising" is the same as exiting "selling likes/follows", if they don't do it directly then 3rd party operators will enter midstream and broker it connecting people with political (or other content) to a network of bot/fake/paid posting accounts who then go promote and spread the content.
By keeping advertising on the platform it actually allows better control and enforcement than pushing it to dark web markets.
The tech players don't want to be regulated like broadcast networks are so they've created this mess by lobbying against regulation. Some level of "FCC" (I use quotes as maybe it should be a different agency online) regulation as we have with broadcast ads could make this all much better.
FCC broadcast guidelines: https://www.fcc.gov/media/policy/statutes-and-rules-candidate-appearances-advertising https://www.fcc.gov/media/policy/statutes-and-rules-candidat...