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I suspect the lead-up to an election is like the Christmas season for political advertisers. So, it's hard to look at it as "few months of revenue" when in fact

I suspect the lead-up to an election is like the Christmas season for political advertisers. So, it's hard to look at it as "few months of revenue" when in fact it might count for the majority.

pb7 6y ago
Right. It's either already decided and no money left to be had or not yet decided and the majority of the money is yet to be captured.