I do not think this is ‘American thing’. I think this is unique for ‘hipster start ups’ (not sure how to define them, but I can recognize one when I see one).

I do not think this is ‘American thing’. I think this is unique for ‘hipster start ups’ (not sure how to define them, but I can recognize one when I see one). For me, messages like this resonate like ‘we are cool and do not use us if you need us to run your business’.