Tbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven

Tbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven't done any comparable email marketing in two years so things may have changed since then and obviously my anecdata may not be true for you.