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During the pandemic, fewer people have been searching for (and more importantly, purchasing) niceties. They're buying things like toilet paper. That's going to
by dblohm7 6y ago
During the pandemic, fewer people have been searching for (and more importantly, purchasing) niceties. They're buying things like toilet paper. That's going to directly affect ad revenue.
- luckylion 6y agoAt the same time, online-shopping is through the roof because of lockdowns. People still want to buy things, especially when they're scared or bored.
- cmorgan31 6y agoThis helped the Kleenex brands of online retail. It doesn't help drive Mozilla's search deal when you go to Amazon and impulse shop.
- luckylion 6y agoI'm working for large affiliate sites and they have seen unprecedented traffic across all categories since March. Most people aren't going directly to Amazon, people are still using Google, where they see ads that they click on and then buy stuff.
- dblohm7 6y agoOkay, but how much of that translates into partnership revenue? Again, we're all just making a bunch of assumptions in an effort to cast Mozilla's press release as false.
- luckylion 6y agoI have no idea, but if Mozilla's partnership revenue is sinking despite record online shopping, then it's not "because of the pandemic", I think. The pandemic is a godsend for anyone that serves consumers online.