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>I think the best thing online stores can do at this point is just nuke all user-submitted ratings and reviews. They're 99% garbage. Yes, in order to re-start,
by jaclaz 6y ago
>I think the best thing online stores can do at this point is just nuke all user-submitted ratings and reviews. They're 99% garbage.
Yes, in order to re-start, but what then?
The whole user reviews concept is bonkers, I would add that there are - besides "fake" reviews - "real" ones BUT written by clueless people (in good faith, but completely disconnected from an objective rating), and in this it is also way off the "5 star" rating where 4 stars are already "not so good".
- SamBam 6y agoI think the "restart" goes back to trusted reviewers/companies offering reviews as their business. E.g. Consumer Reports, Wirecutter, etc. Then it's entirely how much you trust the reviewers, and whether you agree with their matrics/tastes.
- tunesmith 6y agoMaybe there should be leagues of reviewer companies that can get promoted and relegated, based off of how well their reviews align to purchasing boosts and complaints. That's probably a horrible idea. I really like wire cutter but they convinced me to buy an awesome convection toaster oven that takes seven minutes to lightly toast a piece of bread on its highest setting.
- mauvehaus 6y agoMy "favorite" useless review is the "I just got it and unboxed it. I haven't used it yet, but I know it's going to be good!" five star review. How I hate those.
- jaclaz 6y ago>How I hate those. Exactly, and rightly so. But as well the "negative" ones like (I swear I have seen more than one of these) "The item arrived but it is a darker yellow than what seen in the pictures on the site." which may have some meaning if you order - say - a scarf to match a coat (but you'd better go to a shop with the coat and find a matching colour scarf) but doesn't really apply to - still say - a chainsaw or a power tool.
- WesleyJohnson 6y agoLoosely related, but flickchart is a moving ranking site whose tagline is: "If they're all 5 star movies, which one's the best?" I wonder if something like that could be adapted for product review sites? I suppose that would require you to have purchased 2 different cast iron pans, for example, to pick a favorite though.