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How much did they increase your open rate? The linked report actually indicates a decrease in replies. Combined across all seven test variations, we saw a 4
by derenge 6y ago
How much did they increase your open rate?
The linked report actually indicates a decrease in replies.
Combined across all seven test variations, we saw a 42% decline in reply rate when the subject line featured emojis.
- underdown 6y agoTbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven't done any comparable email marketing in two years so things may have changed since then and obviously my anecdata may not be true for you.