4 ms·
Emojis in subject line reliably increase open rate in my experience. Also others report the same: https://www.outreach.io/blog/will-emojis-increase-reply-rates
by underdown 6y ago
Emojis in subject line reliably increase open rate in my experience. Also others report the same:
https://www.outreach.io/blog/will-emojis-increase-reply-rates https://www.outreach.io/blog/will-emojis-increase-reply-rate...
Maybe SO emails go over the top though
- derenge 6y agoHow much did they increase your open rate? The linked report actually indicates a decrease in replies. Combined across all seven test variations, we saw a 42% decline in reply rate when the subject line featured emojis.
- underdown 6y agoTbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven't done any comparable email marketing in two years so things may have changed since then and obviously my anecdata may not be true for you.