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I run a SAAS and still personally (non-automated) send a welcome /check-in/onboard email to every single signup. I've sent a 1000+ in the last year. I try to m
by michaelbuckbee 6y ago
I run a SAAS and still personally (non-automated) send a welcome /check-in/onboard email to every single signup. I've sent a 1000+ in the last year.
I try to make them really personalized. Like if your website is acmewidgets.com - I'll put "Acme Widget Help?" as the subject.
My own takeaways:
1. Plain Text for sure
2. Super short - my standard sort of email is now about 3 sentences.
3. Ask a question - in my case there's a couple of driving reasons to sign up so I try and make sure they're doing ok.
Even with all of the above I still maybe am only getting a 30% response rate.
- ghostbrainalpha 6y agoIt's interesting, I read your comment and thought your non-automated emails sounded like a time waster for you and the recipient. Then I saw that you have a Security SAAS and instantly felt different. I would love knowing there was a human I could connect with easily at your company. Definitely a smart move on your part.
- Veuxdo 6y ago30% is really, really high for responses to an onboarding email. Manually sending out each one seems like a ton of work, though. I hope you have high customer LTV.
- GordonS 6y agoThis is exactly what I do to. I get around a 15% response rate, which I'd thought was pretty good before reading your 30% - though TBH I've no idea what might be expected?
- heliodor 6y agoMy customers are software engineers. The reply rate is abysmal. Sigh.