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I caution the use of emoji, I've seen so many stack overflow job posts with memey use of emojis and it just makes me cringe and I find it hard to take the compa
by qwerty_123 6y ago
I caution the use of emoji, I've seen so many stack overflow job posts with memey use of emojis and it just makes me cringe and I find it hard to take the company seriously.
- tgb 6y agoWhy can't I just disable emoji in email subjects in gmail? I'd definitely like to.
- wtracy 6y agoIf settle for just being able to disable animated emoji in the subject line. (I was shocked the first time I got spam that started playing animations before I opened it.)
- thewakalix 6y agoI never thought I'd see the lack of unicode support in my terminal as a feature...
- underdown 6y agoEmojis in subject line reliably increase open rate in my experience. Also others report the same: https://www.outreach.io/blog/will-emojis-increase-reply-rates https://www.outreach.io/blog/will-emojis-increase-reply-rate... Maybe SO emails go over the top though
- derenge 6y agoHow much did they increase your open rate? The linked report actually indicates a decrease in replies. Combined across all seven test variations, we saw a 42% decline in reply rate when the subject line featured emojis.
- underdown 6y agoTbh I've never optimized for reply rate so this could have been true for me as well. Generally selling dtc. Open rate and sales increased reliably 10-15%. Haven't done any comparable email marketing in two years so things may have changed since then and obviously my anecdata may not be true for you.