4 ms·

There are a number of youtube channels that would (probably still will) tear down the PS5 as soon as they get one. This way Sony gets to control the messaging.

There are a number of youtube channels that would (probably still will) tear down the PS5 as soon as they get one. This way Sony gets to control the messaging. The person doing the work has disassembled a ps5 dozens of times, doesn't question any design decisions, or share any information that could be learned from the PCB that Sony doesn't want to publicize.

neuronic 6y ago
None of that even remotely matters. As soon as the Internet gets their hand on a physical PS5 and embargoes are gone you will see teardowns and 'controlled Sony messaging' won't help anyone.
- syoc 6y ago
  Being first matters. I think a significant amount of people are only interested enough to watch one PS5 teardown.
  - geerlingguy 6y ago
    I'm one of those people; I enjoy seeing teardowns of most new products, to see the tradeoffs inside. I'm guessing Sony wants to get ahead of iFixit's snarky (but entertaining) teardowns, and the like. Being first matters a lot for unboxings, teardowns, etc. (assuming you can also get a wide audience in that first post).
  - ManBlanket 6y ago
    No kidding. This is going to be the first search result for, "PS5 teardown" after the release of the console. There's a lot of value in that when you think about what people would look for when they're considering buying a major purchase. Especially since I imagine the alternative as something to the effect of this video. https://www.youtube.com/watch?v=VarmzG1Y-og https://www.youtube.com/watch?v=VarmzG1Y-og
    - surround 6y ago
      Funny you mention it, because if you search “PS5 teardown” on YouTube right now, the original video is the 13th (!) result. https://web.archive.org/web/20201007230301if_/https://www.youtube.com/results?search_query=ps5+teardown https://web.archive.org/web/20201007230301if_/https://www.yo...
  - Polylactic_acid 6y ago
    This is the idea behind Intels review bans. Get the first videos of their chips without any AMD comparisons which means for the entire life of the chip those first reviews will still be the top of the search results.
- colinmhayes 6y ago
  But people might not watch the new teardowns if they've already seen this one.
varispeed 6y ago
It is interesting that companies adopt this totalitarian thinking as in Lenin's quote: "The best way to control the opposition is to lead it ourselves." It looks like things are going towards total control, software and hardware lockdowns, massive data collection and making sure devices cannot be repaired independently only discarded.
- SZJX 6y ago
  That's a load of loaded words. PS3, PS4 and PS5 all allow custom external storage which is already tons better than companies like Microsoft not to mention Apple. Of course a console has to be controlled from head to toe by the manufacturer. That's the whole point of it. Otherwise you can always build a custom PC.
- dvfjsdhgfv 6y ago
  Hasn't it always been like that with console manufacturers?

neuronic 6y ago

None of that even remotely matters. As soon as the Internet gets their hand on a physical PS5 and embargoes are gone you will see teardowns and 'controlled Sony messaging' won't help anyone.

syoc 6y ago
Being first matters. I think a significant amount of people are only interested enough to watch one PS5 teardown.
- geerlingguy 6y ago
  I'm one of those people; I enjoy seeing teardowns of most new products, to see the tradeoffs inside. I'm guessing Sony wants to get ahead of iFixit's snarky (but entertaining) teardowns, and the like. Being first matters a lot for unboxings, teardowns, etc. (assuming you can also get a wide audience in that first post).
- ManBlanket 6y ago
  No kidding. This is going to be the first search result for, "PS5 teardown" after the release of the console. There's a lot of value in that when you think about what people would look for when they're considering buying a major purchase. Especially since I imagine the alternative as something to the effect of this video. https://www.youtube.com/watch?v=VarmzG1Y-og https://www.youtube.com/watch?v=VarmzG1Y-og
  - surround 6y ago
    Funny you mention it, because if you search “PS5 teardown” on YouTube right now, the original video is the 13th (!) result. https://web.archive.org/web/20201007230301if_/https://www.youtube.com/results?search_query=ps5+teardown https://web.archive.org/web/20201007230301if_/https://www.yo...
- Polylactic_acid 6y ago
  This is the idea behind Intels review bans. Get the first videos of their chips without any AMD comparisons which means for the entire life of the chip those first reviews will still be the top of the search results.
colinmhayes 6y ago
But people might not watch the new teardowns if they've already seen this one.

varispeed 6y ago

It is interesting that companies adopt this totalitarian thinking as in Lenin's quote: "The best way to control the opposition is to lead it ourselves." It looks like things are going towards total control, software and hardware lockdowns, massive data collection and making sure devices cannot be repaired independently only discarded.

SZJX 6y ago
That's a load of loaded words. PS3, PS4 and PS5 all allow custom external storage which is already tons better than companies like Microsoft not to mention Apple. Of course a console has to be controlled from head to toe by the manufacturer. That's the whole point of it. Otherwise you can always build a custom PC.
dvfjsdhgfv 6y ago
Hasn't it always been like that with console manufacturers?