> Didn't this become false advertising? I don't think this counts as false advertising. "False advertising" is the colloquial phrase but the actual law uses te

> Didn't this become false advertising? I don't think this counts as false advertising. "False advertising" is the colloquial phrase but the actual law uses terms like "misleading" or "deceptive": > The FTC Act prohibits unfair or deceptive advertising in any medium. That is, advertising must tell the truth and not mislead consumers. A claim can be misleading if relevant information is left out or if the claim implies something that's not true[1]. So maybe if Apple made some very strong statements to the tune of "This T2 chip will absolutely never ever be hacked, its impossible", that might be misleading. I suspect the Apple legal team is a little more clever than that, though. General marketing fluff like "This car is good, you should buy this car" doesn't count as false advertising if your car breaks down. I think this falls into that category. [1] https://www.ftc.gov/tips-advice/business-center/guidance/advertising-marketing-internet-rules-road https://www.ftc.gov/tips-advice/business-center/guidance/adv...