Forget about international, within a single country you can have identical trademarks in different areas of business [1]. That's why I think we're stuck with f

Forget about international, within a single country you can have identical trademarks in different areas of business [1]. That's why I think we're stuck with first-come, first-served as the only fair way to allocate shared namespaces. I'm pretty sure there was an Apple Ford on the main street in my hometown -- if they get "@apple" first on the next hot social media service, why should anybody be able to take it away from them? 1: https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer